Pharma

Our solutions

Improving the efficiency of omnichannel communications with healthcare professionals

The SBDA solution for pharmaceutical companies helps to calculate the impact of omnichannel communications with healthcare professionals and enhance their engagement with relevant brands. For each relevant therapeutic group and Rx-brand, artificial intelligence associates omnichannel communications data, product prescription data, and product sales data within a specific geography. The identified causal relationships are used in automated and semi-automated marketing and content plan optimization

+23%

active audience

+18%

increase in application experience

prescriptions divided by patient flow of targeted groups

Objectives

Ensuring sales growth by expanding healthcare professionals’ drug prescription experience

Implementing a tool for the analysis of the omnichannel marketing campaigns effectiveness

Forecasting conversions in various channels as leading metrics, forecasting uplifts in business metrics, and assessing the contribution of omnichannel promotion to business results

Improving the efficiency of omnichannel communications

Functionality

Developing a data warehouse, setting up data marts, integration with various customer systems

Segmentation models, look-alike targeting, and conversion prediction for various stages of the customer journey

Automatic orchestration of communications to optimize business metrics

A platform for analyzing and managing omnichannel communications

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Optimized production planning

This solution is a system that increases production planning and shift scheduling efficiency in the SKU - work center - time period granularity. The program contains an optimization model for constructing production schedules, including expert rules that determine the manufacturing technology of each SKU and possible production restrictions. If required, this solution allows for rapid changes to production plans and significantly increases the speed of calculating various production scenarios.

+5%

product volumes

manufactured

-5%

production costs

+10%

OEE

Objectives

Building an SKU production plan for the long, medium, and short term, including shift task formation

Calculating optimal SKU production sequences, following flow charts and production restrictions

Risk modeling to assess planned order and delivery reliability

Calculating raw material needs, labor resources, and storage space for different planning levels

Functionality

Setting parameters, selecting target optimization functions, and calculating predicted KPIs in a single window

The ability to conduct multi-scenario analysis to assess KPI when changing parameters

Adding new SKU types and rules for their production in product directories

The ability to track planned and actual KPI values using a pre-configured collection of dashboards

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Pharma

Our solutions

Improving the efficiency of omnichannel communications with healthcare professionals

Optimized production planning

Contact us

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