Personalized communications in digital channels
The SBDA solution automates creating and sending messages across digital channels by using mathematical models for audience segmentation, customer profiling, and prediction of customer experiences. This solution increases user engagement through more relevant communications and, as a result, increases sales along with the number of transactions in a mobile application.
transactions
in the mobile application
conversion
into target action
sales
of products and services
Objectives
Increasing the level of user engagement
through relevant communications
Growing the number of transactions
within the mobile application
Increasing sales
as well as purchases from partners
Increasing conversion
into target action
Increasing loyalty of mobile application users
through personalized content
Functionality
Machine learning models for segmentation, profiling, and prediction of bank customers’ life situations.
Automated creation of personalized content
Launching communication within a mobile application: onboarding, product cross-sales, financial advice, and offers
Implementing a client-oriented approach to creating messages, taking into account the client’s current life situation
Launching communication within various channels.
Setting up personal targeting based on user transactional activities