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SBDA Group delivers machine learning that allows banks to offer a personalized and automated financial advice service to their customers. This helps banks to scale personalized financial support and services using the power of artificial intelligence.


SBDA Group Wins Gold at UniCredit Hackathon

The company’s solutions include Sberbank Messenger, demonstrated at FinovateSpring 2016 by Russia’s Sberbank and mobile banking app, Sense, demonstrated at FinovateFall 2015 by Alfa Banking Group.


AI: Fintech’s ghost in the machine

41 startups bringing artificial intelligence to fintech.


Accenture shortlists 15 for London Innovation Lab

Adopting disruptive technology is a priority for the banking sector.


SBDA is working with a number of top-tier FI’s, including:

Data is a reflection of real life

Deliver the right message at the right time, triggered by your customers’ real-life events. By leveraging AI with 500+ events, based on 10,000+ features, SBDA Customer Insight enables marketers and CRM managers to deliver stellar performance for banks and highly engaging promotions for customers.

Imagine that you can leverage 500+ triggers underlined by real-life events of your customers to promote the most likely product for each customer in each life situation. Imagine that you can do it at scale with seamless integration into current infrastructure.

SBDA Customer Insight uses retail banking data and 500+ AI-based real life events to automatically personalize your product offerings and promotions. With SBDA, launch high-impact, event-based cross-sell and upsell campaigns right from your existing campaign management platform.

How does it work?

Why SBDA Customer Insight?


Leveraging real-life events, SBDA Customer Insight has been shown to boost performance by 10 to 30 percent, depending on product type.


SBDA Customer Insight can fully integrate into your existing campaign management platform in 30 days.


Your team of data scientists and developers can customize the platform to deliver optimal business results.


Connect with your customers on a more personal level by leveraging real-life events to anticipate their expectations.

Featured case study


Using the SBDA platform, Raiffeisen Bank started using the customer-centric or event-based approach.There was a separate event for each customer’s life situation (e.g. “doing a renovation”, “going on vacation”, “planning to change a car”, etc.). The platform automatically defines or predicts these events; then, they are matched with the bank's offers and are sent to customers. Customers receive highly personalized communications like “Chilling in the bar now? Get a taxi with discount” or “Going on vacation? Check out the bank's services that will help you in your destination”.


As seen from the chart, SBDA improved results significantly. The bank conducted an A/B-test, where A was usual campaign management process in Raiffeisen Bank and B was the process leveraging the SBDA platform. This chart shows the uplift of B, as compared to A in terms of offer redemption, depending on the type of offer.

Transform your mobile banking app into a personal financial assistant for your customers. By leveraging AI with 500+ triggers and 10,000+ features, the SBDA for Digital Banking can engage each customer with bespoke real-life insights and advice—just as they need them.

Imagine that your mobile app can play an essential role in your customers’ lives. Imagine that you can provide timely, relevant and personal advice to your customers on the things that matter to them most increasing their engagement significantly.

SBDA Digital Banking helps banks effectively leverage the unique client transaction and other data that they collect. Using proprietary AI models, SBDA transforms raw data into 500+ real-life facts and events that fully describe a customer’s financial situation and predicts their future financial events. SBDA solution provides the number of pre-defined scenarios and ready-to-use insights but also gives a powerful and simple tool for creating new one on the base of 500+ real-life events of customers.

  • Personal financial insights

    Give your customers personal contextual insights on their spendings, covering most of their daily actions, life situations and events

  • Banking products recommendations

    Help customers to find the most relevant banking products saving him time on finding necessary information

  • Relevant offering

    Anticipate customers’ needs offering services or products relevant to their lifestyle at the moment and also providing them an additional profit (cashback, discount, etc.)

  • On-boarding and app highlights tips

    Bring a real value of the banking app by helping customers to solve their everyday problems more quickly and easily

  • Planning, monitoring and analyzing

    Help your customers to plan budget with category spendings predictions and provide them an easy way to monitor and analyze their spendings helping them stick with the plan

Why SBDA Customer Insight?


Turn your digital banking from just checking your balance and money transfer to a fully fledged financial assistant.


Deliver highly personal communications to your customers that reduces churn and app abandonment.

set up

All of the data science and models are built into the solution. Get 500+ events right out of the box and launch new communications in minutes.


SBDA platform uses feedback from customers to automatically relearn AI methods improving relevance of the tips and advice.

Featured case study

Alfa Sense – the new generation mobile banking app of Alfa-Bank, powered by SBDA Digital Banking. The app predicts why the each particular customer at each particular time may want to use the app and personalizes content based. In some cases, the app sends customers proactive push-notification. Unlike classic banking apps, different users of Sense at the moment or the same user at different moments see a different picture – depending on what they really need.

4x growth

in app payments volume, after implementing SBDA Digital Banking

5% conversion rate

Over 5% of clients made in-app purchases of targeted partner services

+15% customers

Viral effect in which each 100 customers of Sense attracted 15 new customers

The world is changing

We are living in the age of personalized technologies - clients are used to online services and understand them at a glance. Search engines know users’ query history and personalize results. Hotel reservation services know the kinds of hotels users like and their plans for future trips. Music streaming services know what music a user likes, so they plays only what the user would like to hear. Moreover, of fitness trackers give tips on the best time to go to bed and wake user at the most appropriate time.

But banks remain the same

Modern algorithms made it possible to give users personalized services at the cost of mass ones. And clients are used to it. At the same time, the banking services are still not personalized. Most of the banks don’t utilize the data they have on the client, giving him or her knowingly irrelevant offers. Also the Internet and mobile banking services are the same for every client, but each client is different and uses different bank products. These banking services allow the client to complete his tasks but you can’t say the bank really helped him. The bank plays the role of the utilitarian tool. And such tools are hardly differentiated from each other. This leads to the point where the main decision-making factor becomes cost . For example, if the client needs money, he will go to the bank with the lowest APR, but not to the one he uses everyday.

And we are eager to break that

The main idea of the SBDA platform is helping banks to make a strategic move from a utilitarian tool to a personal financial assistant. To unleash the power of the data the bank has or can get, to become a service that understands customers’ financial situation better than anyone else and predictively and proactively helps customer to solve everyday tasks related with the finance.

Contact Us

SBDA Group

The Chase Building,
Arkle Road, Sandyford,
Dublin 18, Ireland

SBDA is working with a number of top-tier FI’s, including: